FROM
BILLBOARDS TO WEBSITES
To
the outside world, Media
Grand Limited’s image varies with its
list of Clients and current projects. The company was designed
as a vehicle for the experience
of its
founder,
and, as that included the planning, buying and selling of advertising
media, marketing strategy, copywriting and PR, billboard development,
and general management, the types of work carried out have varied
much over the past few years.
We
work with a variety of professionals whose expertise encompasses
graphic design, photography, art direction and media buying, enabling
us to meet most client briefs.
We
have advised clients about the effectiveness of their marketing
communications, developed their websites, and managed portfolios
of advertising billboards on their property.
Other
projects have included the development of a system of evaluating
the quality of an outdoor advertising campaign, based on its geographical
distribution and the relative visibility of the panels bought,
and the preparation of business plans for the establishment of
new forms of out-of-home media. |