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Outdoor advertising – Billboards – is where we started, auditing both the effectiveness of campaign buying, and the management of portfolios of sites for multiple property owners such as pub companies. We were then commissioned to manage portfolios of sites ourselves, negotiating with outdoor contractors on our clients’ behalf and developing new sites. More recently we returned to auditing campaigns, developing a system integrating both quantitative and qualitative data to build a picture of the efficiency of a campaign. We
currently work for a select band of
clients, specifying structures, and the contractors to operate
them, which will create the most
effective out-of-home advertising, and produce the maximum revenue. |
